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Meet Corina

Cori Chalstrom is a graphics, color, and materials expert known for driving product innovation and shaping compelling brand stories. She leads high-performing creative teams in fast-paced environments, bringing fresh ideas and strategic vision to every project.

Nice to meet you! Im Cori (Corina on paper)

I am an innovative designer currently thriving in my role at Crocs. I call myself a creative designer, because I live for all parts of the creative process. I believe inspiration comes in all forms and enjoy finding it in unlikely places. My enthusiasm for problem-solving through innovation, coupled with my aptitude for crafting imaginative solutions, underscores my approach. I love designing across different categories and live by the mantra "the consumer comes first," always keeping the end consumer in the forefront of everything I do.

My academic background includes a degree in Merchandising with a specialization in Apparel Design and Production from Colorado State University, where I graduated with honors in a condensed 3.5-year timeframe. After completing my degree, I moved into working for a Costume Design Company where I worked as a designer, seamstress, technical designer, and finally the marketing manager. After making my mark across the costume industry, I moved into footwear.

Presently, I hold the role of Color, Graphics, & Materials manager at Crocs, allowing me to indulge my passion for designing across diverse categories. My focus' over the years have included color design & development, research & development, finish design, material design, trend forecasting and concept, franchise management, and managing the kids and sandals lines. My dedication extends beyond creativity; I've diligently contributed to streamlining and optimizing operational systems, thereby enhancing the working experiences of my colleagues.

 

I currently live in Northern Colorado with my family including my two wonderful kids, my husband, and lovable German Shepherd. I love basketball (go Nuggets!), reading, working on my yard and garden, joking around, baking, shopping, traveling, and exploring; all of which keep me optimistic, energized and passionate as a designer. 

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constantly creative ☺︎ consumer obsessed ♥︎ detail oriented ✏︎ solution driven ⇢

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WHAT SETS ME APART....

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A CONSUMER
FOCUSED DESIGN MINDSET

I believe that great design always begins with the consumer at its core.

  • Who am I designing for, and what drives their needs?

  • What makes this product the perfect fit for them?

  • What motivates them to choose this product?

These are just a few of the essential questions I ask myself throughout the design process.

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CREATIVE PROBLEM SOLVING AND INNOVATION

I’m passionate about finding creative and innovative solutions to challenges.

  • I thrive on discovering new ways to bring products to life and figuring out how to make them work seamlessly.

  • I’m always on the lookout for solutions to any problem, big or small.

  • I’m dedicated to improving processes, making things more efficient for my team and those I collaborate with.

 

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METICULOUS
ATTENTION TO
DETAILS

You know the saying, "the beauty is in the details?" I live by that philosophy in everything I create.

  • I meticulously focus on the finer points of every project I work on.

  • I strive to infuse thoughtful design elements that make each creation unique and memorable for the consumer.

  • I seamlessly incorporate practical yet distinctive details, ensuring my designs stand out as truly one of a kind.

constantly creative ☺︎ consumer obsessed ♥︎ detail oriented ✏︎ solution driven ⇢

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CHECK OUT WHAT PEOPLE ARE SAYING ABOUT WORKING WITH ME

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