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In My Back to sCool Era 😎
Role
Color and Print Designer
R&D lead : Removable bracelets in kids, Shakable glitter for kids, Googly eyes, Glow in the Dark and Iridescent Finishes
Over the years, I’ve reimagined kids’ Crocs with bold, expressive graphics that turn everyday clogs into statement pieces. From glow-in-the-dark flames and monster-eye camo to holographic stars, playful slime, and neon pops, these designs blur the line between footwear and self-expression. Each concept taps into what kids love most — energy, imagination, and standing out.
This ongoing creative direction didn’t just resonate with kids — it redefined Crocs’ role in the back-to-school space, positioning the brand as the go-to for playful, personality-packed footwear. By evolving styles year after year, the Back to Cool Era became more than just a seasonal story — it’s a movement that helped drive long-term category growth and keep Crocs at the top of kids’ wish lists.





































