Frost Yourself

With The Frosted Era, I redefined the Crocs design language by introducing frosted translucency as a cross-category story. From clogs to sandals to flips, I brought the frosted look across multiple silhouettes and consumer segments — elevating the everyday while keeping it playful and wearable. The translucent finish adds a dreamy, modern edge that feels equally at home in fashion-forward styling and casual streetwear.

By pushing this material treatment beyond a single product, I established frosted translucency as a unifying design code for multiple consumers, ensuring it became a recognizable aesthetic that transcended categories. This wasn’t just a design detail — it became a vibe.