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Mega Crush - Mega Color
Role
Color and Finish Designer
-in collaboration with footwear designer Alexander Mayhew
Bold Color and Treatments:
An elevated take on Crocs’ platform silhouette, designed with fearless colorblocking, translucent layering, and regrind outsole treatments. The collection merges high-energy fashion with comfort, transforming the Mega Crush into a bold cultural statement worn on streets, runways, and campaigns.
Key design highlights:
Colorblocking & Saturation: Vibrant, high-contrast combinations (electric aqua, neon lime, hot pink, ultraviolet) amplify the statement-making personality of the silhouette.
Translucent & Gradient Treatments: Layered midsoles and translucent tpu clips create depth and dimension, transforming the shoe into a wearable art piece.
Regrind & Specialty Outsoles: Incorporation of regrind rubber and speckled soles introduces sustainability while adding visual texture and surprise.
Celebrity & Culture Relevance: Styled in collaborations and cultural campaigns (Lil Nas X, bold editorial shoots), the design establishes Mega Crush as both a footwear icon and a fashion-forward statement.
