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The Weave Effect
Role
Color Designer
Upper Mould Designer
This collection represents a breakthrough in Crocs' molded footwear design, merging artisanal aesthetics with industrial innovation. I developed the woven mold, bringing to life a range of Brooklyn-inspired sandals that celebrate texture, tactility, and versatility. The designs feature braided straps, woven cross-fronts, and espadrille-inspired platforms, all executed in lightweight, comfort-driven materials.
The woven detailing not only modernizes Crocs’ platform DNA but has also translated into one of the brand’s best-selling sandal executions, proving the power of tactile design and consumer connection. By blending craft-inspired visuals with mass-production innovation, this collection sets a new benchmark for molded footwear storytelling.
